A lot has been made about artificial intelligence replacing people and their roles in society. There’s even a film set to release starring a wholly AI actress who has garnered some level of fame through AI-generated social media clips. Even so, AI as a tool does have the potential to improve some of the most authentic online experiences.
One such experience is that of live streaming. A bit of tech that allows people to connect in real time over live video is seemingly immune to AI content creation. While this is true, there are many use cases for the current fad behind the scenes to help facilitate an even better experience for the people involved.
Gravitating to the Live Streams
The live streaming market was burgeoning in the 2010s and saw a significant uptick in 2020 and 2021. Many expected its surge to be somewhat of a flash in the pan, but later developments in the tech scene have only helped to propel the live streaming space further into the mainstream.
Now, the forecasts are seeing a 27.8 percent compound annual growth rate through to 2033, surging the market from $135.7 billion to a colossal $1,234.2 billion. The figures build on the massive audience that is both very immersed and growing. In the second quarter of 2024 alone, viewers watched 8.5 billion livestreamed hours.
The authenticity, human connection, and entertainment value of a real-time show all combine to make live streaming such a popular format online. As Twitch CEO Dan Clancy said in June 2026, “live is one of the formats that keeps humans at the center.” Of course, Twitch is owned by one of AI’s greatest advocates, Amazon.
Live streaming spans much more than Twitch, though. Staying in the entertainment sector, it’s being infused into the collection of classic and modern show-style games at bingo sites online. From Deal or No Deal: The Big Draw to Sports Roulette, the use of live streaming has enhanced the final product for its real-time authenticity.
Having humans as the hosts rather than playing a wholly digital creation has helped to spur more interest in these classic table games and the new live game shows. Beyond entertainment, we can see live shopping on the rise. People tune into live streams, buy in real time, and enjoy the show put on by the sellers throughout.
Integrating AI Behind the Scenes
It’d be fair to assume that, outside of the initial appeal of the gimmick, a live stream with an AI-generated host wouldn’t go over well. Live streams sell on authenticity and the idea that anything can happen when a bunch of people get together to explore topics or entertainment products. However, to be watchable, hosts rely on tech.
Naturally, it’s here that artificial intelligence can get in on the action. Video encoding and compression can be enhanced by AI, as can adjustments to images and noise – be it noise reduction on background sounds or enhancing the image delivered in less-than-ideal settings. AI can also quickly create multilingual subtitles.
AI in live streaming isn’t about automating the content, but it can make sure that it’s delivered in the most optimal way to each viewer. We’ve also seen the integration of agents powered by AI into entertainment products. For instance, IBM and Wimbledon combined to add the Match Chat feature to the club’s digital platform, which helps users catch up.
While live streaming will continue to be sold on human authenticity, there is a chance for streamers to utilize AI and help enhance the streams and push them further into the mainstream.