Sports Betting: How it Has Evolved Over Time

Betting has become a way that some sports fans choose to get involved with their favourite events, whether it be their desired football club or even a large tournament such as the Darts World Championship. Generally, it involves predicting the outcome of a match or predicting what may occur throughout before it commences, requiring some knowledge of the sport; however, the provided odds can often give insights into the probabilities. It has been around for years, and can now even be done online. So today, BoyleSports, the home of casino live games, will be taking a look at how it has evolved over time.

Ancient Origins of Sports Wagering

Sports wagering has been around for many years, dating back to ancient civilisations where people would attempt to predict outcomes. The first recorded occurrence of betting on sports occurred during the Olympic Games in Ancient Greece, showing an early connection between sports fans and wanting to be involved in some way. Archaeological and historical records suggest that, for centuries, informal wagers on early sporting events were common in many societies long before organised bookmakers existed. This early practice laid a foundation for centuries of evolution.

Betting in the Middle Ages

During the Middle Ages, wagering on sporting activities continued, but it remained largely informal and not regulated. In Europe, betting began to focus on crowd sports, mainly horse racing and other popular sports. With the growth of these pastimes, local bookmaking and pool-style betting emerged, gradually shifting sports wagering from purely social competition toward structured monetary exchanges among participants.

The Rise of Bookmakers

The growth of professional bookmakers changed the way sports betting was organised. As sports became more structured and events were held on regular schedules, people and later companies began offering betting services with clear and consistent odds. By the 18th and 19th centuries, bookmaking had become an established business in countries with strong sporting traditions. These early bookmakers helped move sports betting from informal, casual wagers to a more organised and commercial activity.

Restrictions and Prohibitions

Throughout the 19th and 20th centuries, many jurisdictions reacted to growing betting activity by imposing legal restrictions or outright bans. In the United Kingdom, gambling laws evolved through several acts regulating betting and gaming, culminating in the Betting and Gaming Act 1960, which changed the legal framework for betting shops. Similarly, other countries alternated between prohibition and controlled licensing, reflecting varied attitudes toward managing wagering activities within their societies. 

Modern Sportsbooks

The modern era of sportsbooks emerged in the mid-20th century as licensed sites that were able to accept wagers on the outcomes of certain sports. Legal structures were set up, such as those in Nevada, so that businesses could operate publicly. The whole system was set up professionally with oversight by governing bodies to ensure the safety of play. Licensed sportsbooks became centralised points for placing legally sanctioned sports wagers in-person through regulated operators.

The Digital Revolution

The advent of the internet dramatically expanded access to sports betting by enabling online platforms. Online sportsbooks began operating in the 1990s and grew rapidly with widespread internet availability. The repeal of the US ban in 2018 allowed for the opening of legal online wagering to become available beyond just Nevada, highlighting a huge growth in the sports betting markets. As of the early 2020s, online betting became gradually more popular in many regions of the US, in some cases, overtaking other traditional casino markets.

Live Betting

Live betting, sometimes referred to as in-play betting, is just one way that some sports enthusiasts have chosen to get involved with different sporting events. Instead of predicting outcomes before a game, bets are placed during a match with dynamic odds that react to live events. This innovation added complexity and immediacy to the betting experience, encouraging new methods of engagement as sportsbooks adapted their platforms to deliver rapid, data-driven odds adjustments. 

Trends in Sports Betting Today

Today’s sports betting industry is a global market shaped by regulation, technology, and consumer patterns. In 2024, the worldwide market size was estimated in the tens of billions of U.S. dollars, with online wagering contributing a significant portion of total revenue. The legality behind sports betting today can vary depending on the country, with some nations embracing sportsbooks, while others may provide some stricter guidelines. Sports betting is mainly found online in the modern day, allowing people to predict almost anything to occur within an event.

Future of Sports Betting

The future of sports betting is tied closely to emerging technologies and regulatory developments that could reshape how wagers are placed and managed. AI and predictive analysis could also become a big part of betting platforms, providing data and analytics, as well as dynamic odds adjustments. Markets are expected to continue in terms of growth, despite the potential introductions of new jurisdictions and the move to an even more digital industry.